Harvest testimonials, reap quotes
Your helpdesk can be the best place in your company to receive feedback, both good and bad. Your marketing team would give up their salary (probably) to get their hands on the sorts of dialogue which you see as a matter of course each day. It's time to help them out and develop a new habit.
The habit loop
Trigger - Happy customer writes in with a comment
Old routine - Ticket closed Old reward - Yay - ticket closed!
New routine - Comment utilised New reward - A brand new testimonial is born
Learn the rest
This is one of 50 habits in the Helpdesk Habits program.